Well it appears that an intended online fight between a food blogger and a restaurant ended up as a damp squib this week when the restaurant accused refused to join the blogger in the mud fight.

Apparently the amateur food reviewers decided to take up on an amazing offer that was advertised of “Steak or Lobster and a half bottle of wine for £14 per person”. Very reasonable. But it appears that our diner was not happy as the lobster was in fact a burger and only contained 33% lobster (mentioned no less that FOUR times in the blog – just in case you missed it)

This particular blogger is not shy of a bit of agitation and posting negative comments for a slight lapse in service or food quality and has previously had some high profile spats with celebrity chefs. Nothing like a good fight to boost the blog visitors.

The lobster burger was apparently bland – but then I have never found lobster one of the most flavour busting proteins unless enhanced with a sauce. The blogger also dismissed the restaurants legal stance of correctly calling the burger lobster as it did indeed, contain lobster.

But here is the thing, the blogger complained at the time of the meal to the manager who made no charge for the meal and that really should have been the end of it. But a Twitter teaser tweet and scathing blog post ensued with most of it winging about how he as a customer had been duped.

Amateur food blogger post on twitter “I’m almost too excited to write it up. how (sic) can I possibly convey the worst food experience that we’ve had since starting the blog”

Now here is the clever thing, instead of responding with counter arguments, the restaurant offered another free meal on the blog and the Twitter account and denying the agitators further recourse. Nicely played.

Personally I think it was a bit of a drama over nothing. I really can’t see how a bland lobster burger is the biggest disaster in eating history in London.

Actually the alternative meal of hanger steak looked really lush. But there was no mention of how this fared in the blog – I guess it was fine. Shame I am not a frequent London visitor as the Reform Social & Grill would be on my list purely for a bit of excellent PR handling.

UPDATE – I did leave a comment on the Food Bragger’s blog asking how the steak was. It has been deleted. Obviously I am not allowed to ask questions that might make them look like they were bigging it up.